If you want to learn more about running a small business, books are the easy way to do it.  In today’s short-attention-span culture, it seems most people don’t take the time to read.  The good news is that, I believe this gives active readers a huge competitive advantage.

Below are a few I’ve read in the recent past and recommend to small business owners (in no particular order).   Those with an asterisk (*) are highly recommended:

Built to Sell * – John Warrillow
E-Myth Revisited * – Michael Gerber
51 Fatal Business Errors – Jim Muehlhausen
Emotional Intelligence  – Daniel Goleman
Raving Fans * – Ken Blanchard & Sheldon Bowles
The Referral Engine – John Jantsch
Little Red Book of Selling * – Jeffrey Gitomer
The Sales Bible  – Jeffrey Gitomer
Think and Grow Rich – Napoleon Hill
The Five Dysfunctions of a Team – Patrick Lencioni
As a Man Thinketh * – James Allen
The New Rules of Marketing and PR…  * – David Meerman Scott
Creating Customer Evangelists – Ben McConnell & Jackie Huba
Content Rules – Ann Handley & C.C. Chapman